Every month thousands of individuals become eligible for special enrollment (SEP). Unfortunately, many carriers and agencies are missing their opportunity to reach these individuals.
Why?
Because they fail to include all SEP-eligible individuals in their markets.
Use SEP Marketing Data Checklist
To avoid this SEP pitfall, you can use this audience checklist:
Turning 26 and turning 65
Moved into a new state or a new county
Newly engaged by wedding date
Recently married
Recently divorced
Recently retired
Expectant mothers by child’s due date
New child birth to new mothers
Do you have any SEP audience gaps that you need to close?
New SEP Enrollment Data to Test
In addition to the above data, carriers and agencies should consider testing the following audiences for individual insurance:
In-the-Market for baby supplies (30 day hotline) NEW
In-the-Market for weddings (30 day hotline) NEW
The people are actively shopping for baby supplies and wedding services. So, they represent consumers who may be eligible to enroll under SEP trigger guidelines.
Request Counts for All SEP-Eligible Individuals in Your Markets
As you can see, there's a lot to gain from expanding your SEP audiences. Contact us today if you would like an updated count of all SEP-eligible individuals in your markets.
Your Next Steps:
Click here to get more information and to request counts and recommendations for the SEP audiences in your markets.